Differentiated Focus
- Primary focus is branded select service hotels, in tertiary markets with strong macro-economic prospects; we focus on acquiring assets with clear, value-add components
- Targeted on a niche of $5m - $15m of value—the “sweet spot”
- Assets are only acquired where we can provide value with our project development services.
- Deals are generated from a variety of sources including brokers, lenders and industry partners; all with intelligence in local hospitality markets
Investment Strategy
- Purchase assets with diverse demand generators at a discount to replacement cost
- Through value-add strategies such as re-branding and renovating, we increase assets operating results and value.
- Affiliate with premium brands such as Marriott and Hilton to further drive hotel performance
- Enhance value of assets and maximize the long-term value of hotels by hiring industry-leading operators
- Leverage extensive hotel renovation experience to drive low capital expenditure costs. We will leverage our knowledge by providing cost controls and keeping projects on budget and on schedule.
